Fisher King Winery Closing

It is with great sadness that we have to inform you that Fisher King Winery is going out of business and will liquidate its equipment, inventory, and other tangible assets by the end of October 2020. With no obvious end in sight to the COVID–19 pandemic, and the slow winter months about to hit, it is no longer feasible for us to keep operating.

The impacts from being forced to close for 7 weeks this summer, ongoing restrictions from both the State and Dane County, and the reduced retail sales (between 50% and 70% of normal for the summer and fall) in what is normally our busiest time of year has been catastrophic for us. Although we were able to get some loan and grant assistance in the beginning, it was not enough to counteract the on-going impacts to revenue, limited cash reserves, and the prospect of further shutdowns and imposed constraints over the cold winter months ahead. Additionally, the past 4 years in the since our relocation from Mount Horeb have been a challenge for us since we experienced a significant drop in retails sales. This year’s pandemic has simply kicked it over the edge.

We want to thank you for your support over the years. We offer our sincerest apologies that we are unable to weather this unprecedented health crisis. We thought we had a fighting chance to turn the corner this year, but COVID has made that impossible. We, along with so many other businesses, have had to pay the terrible price of this pandemic.

You will still be able to buy Fisher King Wine in area retail stores, such as Miller & Sons, Metcalfe’s, Hy-Vee, Woodman’s, Total Wine, and others over the next 6 months or so. We encourage you to do so! Most of our equipment, however, is being purchased by a group planning to build a new winery (an unrelated business) in time for summer 2021. We are assisting them with this endeavor. But it will not be Fisher King Winery, which will no long be an operating business entity.

It has truly been a great run. You’ve all been terrific and supportive customers! We are glad you love our wine and we’ve enjoyed meeting you over the past few years. If you want to keep tabs on what happens next with the equipment and even the winemaker, please send us an email to We’ll try to stay in touch.

Stay Safe!!

Be Well. Eventually the world will return to normal,

- Alwyn “Fitz” and Kate Fitzgerald

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